Sustaining techniques, maintaining standards, creating fashion… In a fashion-sphere becoming more and more aware of environment and climate issues, Australia-based-designer Iva Pfeiffer positioned herself as a strong demi-couture sustainable brand. With a firm belief that luxury can be ethical, Iva Pfeiffer makes a point of combining her high standards, both in terms of quality of her creations and in terms of sustainability.
Having her creations featured in the most renowned magazines of the fashion industry, including British Vogue, Iva Pfeiffer is showing her new couture collection at Milan Fashion Week with Oxford Fashion Studio today, 22nd of September.
The social rights and responsible fashion movements are the core of all Iva Pfeiffer collections. Combining the use of noble materials such as wool, silk or linen with fine designing techniques, Pfeiffer takes a stand while creating feminine, structural and complementary silhouettes.
In 2016, the Czech-Australian designer released her graduate Refugee collection, Revolution Adaptation Resolution, translating the experience of asylum seekers into clothes and art. Interestingly, the collection results in a bright, colorful and elegant scene, all at the same time. It is wearable art at its purest. There are layers. There is mix-and-match of materials. It makes the most out of luxe fabrics. All that results in garments with shape and structure to highlight the wearer’s body in an elegant manner.
“I don’t believe in disposable fashion. I make things that last. I believe that if fashion wants to stay relevant it has to evolve. Not just rehash old ideas but really get on board with the concepts of sustainability, accountability and transparency” – Iva Pfeiffer says.
Iva Pfeiffer’s identity as a fashion designer is deeply influenced by her mastery of technical skills in advanced haute couture design. The designer collaborated with prestigious Parisian Haute Couture Craftsmanship Houses, including Maison Lesage and Atelier Lognon.
Combining the intricate techniques of lacing, kimono making, felt making, amongst others, Czech-Australian designer Iva Pfeiffer holds on to prowesses that are slowly disappearing from the fashion scene; and adds them to her intricate design and bias cuts. In fact, Pfeiffer’s creations are handcrafted, timeless and elegant; characteristics which brought two of her garments to be exhibited in Paris at the Louvre, Musée les Arts décoratifs in 2014. Those two creations showcase highly detailed pleating work, alongside hand-made beads cut up from plastic drink bottles, sewing and embellishment details.
After having graduated from Raffles College of Design and Commerce in Australia, Pfeiffer showed at the Mercedes Benz Fashion Week Australia; and then made her debut in New York Fashion Week with Oxford Fashion Studio in 2016.
In her Autumn-Winter 2017 Collection, Pfeiffer designed a collection inspired by nature and its changes during Autumn season. The warm colours, the fluid shapes and the very light materials, that run through the whole series, give a sophisticated yet comfortable feeling of this end-of-year season. One of the looks, a very feminine intriguing layered outfits, combines a fluid earthy mid-length V-neck dress, and a long sleeve loose overcoat with the same V-neck cleavage, in forest and wooden tones. Again, the fabrics make it all, as the quality is visible even for the untrained eye. The designer holds herself accountable for the quality of her work, and she knows how to spread messages through her art.
As she is showing her latest collection Translations today at Milan Fashion Week for Spring Summer 2018, it is becoming pressing to find out how Iva Pfeiffer reinvented the core concepts of her brand identity to amaze the audience and the fashion sphere once again with Oxford Fashion Studio. We expect fine techniques, luxe fabrics, innovative materials and unique atmosphere.
Words: Armelle Aurelya Morton